Digital Marketing Strategist

3 days ago


Lahore, Punjab, Pakistan Vire HR Solutions Full time
About the Role

As a key member of our team, you will be responsible for overseeing all performance marketing campaigns to ensure they meet monthly and quarterly targets. This involves collaborating with internal teams and vendors to optimize campaign performance and sales conversion.

Key Responsibilities
  1. Campaign Management: Manage digital marketing campaigns across various platforms, ensuring alignment with sales targets and brand aesthetics.
  2. Content Strategy: Develop and implement content strategy, briefing internal content creators and PR teams to align content with brand guidelines and campaign goals.
  3. Team Communication: Act as the primary communication link between vendors and internal teams, ensuring seamless operations across digital and marketing activities.
  4. Social Media Content: Ensure that all social media content is created, organized, and date-wise segmented for easy access and posting by the team.
  5. Sales Targets: Track monthly, quarterly, and yearly sales targets, ad spending, and notify teams of performance. Adjust strategies to meet sales goals.
  6. PR Planning: Develop and execute a monthly PR plan with allocated budgets, ensuring timely delivery of all content and PR materials.
  7. Creative Alignment: Coordinate between creative teams and brand managers to ensure tasks are completed on time and align with campaign goals.
  8. Product Development: Lead R&D efforts for new product lines, collaborating with internal teams and nutritionists to explore market trends and determine launch schedules.
  9. Inventory Planning: Plan in advance products to be featured in upcoming performance marketing campaigns and content calendars, ensuring inventory management for profitability.
  10. Competitive Insights: Monitor competitors and industry trends to ensure early product launches and stay ahead of the market.
  11. Social Media Management: Maintain and manage Red Storms' LinkedIn and Instagram calendars, ensuring regular posting and timely content updates.
  12. Onboarding: Oversee the checklist for newly hired staff, ensuring they receive necessary equipment and logins to email and social media platforms for a smooth onboarding process.


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