Marketing Communications Specialist

3 days ago


Lahore, Punjab, Pakistan Generix Solutions Full time

The successful candidate will be a highly motivated and organized marketing professional who can lead our digital marketing efforts at Generix Solutions. As a Digital Marketing Executive, you will be responsible for developing and implementing innovative marketing campaigns to generate sales leads and meet revenue targets.

Main Objectives:
  • Maintaining company websites and product portals to ensure they are up-to-date and engaging
  • Developing and implementing SEO strategies, keyword analysis, copywriting, and content creation to improve online visibility
  • Generating new leads and sales through targeted marketing efforts
  • Managing integrated campaigns and analyzing return on investment across various channels
  • Improving conversion rates by analyzing user journeys and feedback
Requirements:

Candidates should possess the following skills and qualifications:

  • Ability to develop and implement digital marketing plans within tight deadlines
  • 1-2 years of experience in digital marketing
  • Proficiency in IT, including CMS administration, MS Office, marketing databases, web and email packages, and advanced Excel
  • Strong analytical and data-driven skills, with knowledge of analytics tools such as Google Analytics
  • Experience in lead generation and driving campaigns to support sales teams
  • Familiarity with SEO, PPC, display, and social media marketing
  • Advanced English language skills, both written and spoken


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