Performance Marketing Strategist

1 week ago


Islamabad, Islamabad, Pakistan Anywhere Talent LLC Full time
Paid Search Specialist (PPC) Job Description

We are seeking an experienced Paid Search Specialist (PPC) to join our marketing team. The successful candidate will be responsible for developing and implementing effective paid search strategies to drive conversions and revenue.

Key Responsibilities
  • Develop and implement effective paid search strategies to drive conversions and revenue.
  • Manage and optimize paid search campaigns across multiple platforms, including Google Ads, Bing Ads, and Yahoo.
  • Analyze campaign performance data and make data-driven decisions to improve campaign effectiveness.
  • Stay up-to-date with industry trends and best practices in paid search marketing.
  • Collaborate with cross-functional teams to ensure alignment and optimal results.
  • Communicate campaign performance and recommendations to stakeholders.
  • Perform other duties as assigned.
Requirements
  • Bachelor's degree or equivalent combination of education and experience.
  • 3+ years of PPC and Paid Media experience managing large campaigns on Google, Bing, YouTube, and the Google Display Network.
  • Deep knowledge of the Google stack, including Search Console, Analytics, Tag Manager, Optimize, and Data Studio.
  • Strong analytical skills with extensive experience in data analysis and Excel.
  • Ability to draw actionable insights from data and adapt strategies to changing market dynamics.
  • Google Ads platform certification.
  • Experience managing monthly search budgets.
  • Excellent verbal communication skills and ability to work well in a team.
  • Strong organizational skills with the ability to prioritize tasks in a fast-paced environment.
  • Experience with Google Ads 360 and DV360 marketing platforms is a plus.


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