Online Presence Optimizer

1 day ago

Mingora, Khyber Pakhtunkhwa, Pakistan Suvastutech Ltd. Full time
Job Requirements Overview

To succeed in this role, you will need a Bachelor's degree in Computer Science or any relevant field, minimum 5 years of proven work experience as an SEO & Google AdWords Expert, strong communication skills both spoken and written, expertise in Google AdWords, relevant certification is an advantage, ability to think outside the box and get creative on work strategy, result-oriented, focused and knowledgeable about current SEO trends, techniques and tools, team worker and able to work under pressure.

Key Responsibilities:
  • Ranks websites to drive more traffic for the company.
  • Stays up-to-date with Google algorithms like Panda, Penguin, Hummingbird, etc.
  • Executes tests, collects and analyzes data, identifies trends and insights to achieve maximum ROI in paid search campaigns.
  • Tracks, reports and analyzes website analytics and PPC initiatives and campaigns.
  • Manages campaign expenses, estimates monthly costs and reconciles discrepancies.
  • Optimizes landing pages for search engine marketing.
  • Researches and analyzes competitor advertising links.
  • Develops and implements a link building strategy.
  • Performs ongoing keyword discovery, expansion and optimization.
  • Recommends changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Has strong knowledge of ON-PAGE and Off-Page SEO Factors.
  • Manages Company Google AdWords accounts and monitors Google Analytics account.
  • Works with SEO Tools, Keyword Research & Analysis, Link Building, PPC, Directory & Article Submissions and Page-Level Optimization Techniques.
  • Creates overall SEO reports and metrics as well as analyzes sales and traffic for clients.
  • Has a solid grasp of how blogging, press releases, social media and related strategies go hand-in-hand with SEO. Experiences in building inbound organic search traffic and improving SERPs. A background in creating reports showing web analytics data and site evaluations.
  • Performs all other marketing activities and helps other team members with their activities.