Digital Marketing Strategist

5 days ago

Lahore, Punjab, Pakistan beBee Careers Full time
Digital Marketing Strategist

We are seeking a highly skilled Digital Marketing Strategist to lead and execute paid advertising campaigns across all digital platforms.

About the Role:

  • Develop and manage performance marketing campaigns on Google, Facebook, Instagram, LinkedIn, YouTube, and other platforms.
  • Analyze and optimize ad copies, visuals, landing pages, and conversion funnels for maximum ROI.

Key Responsibilities:

  • Paid Media Strategy & Execution:
    • Create and implement data-driven paid media strategies to drive conversions and revenue growth.
    • Optimize ad targeting, creative assets, and campaign settings to improve performance.
  • Campaign Management & Optimization:
    • Conduct A/B testing on ad creatives, headlines, CTAs, and targeting strategies to improve campaign performance.
    • Use data analytics tools to track and analyze ad performance metrics and provide actionable insights.
  • Data-Driven Insights & Reporting:
    • Provide weekly and monthly performance reports with actionable recommendations for campaign optimization.
    • Stay up-to-date with industry trends, best practices, and platform updates to stay ahead of the competition.
  • Budget Management & ROI Optimization:
    • Manage and allocate advertising budgets across different platforms for maximum ROI.
    • Identify opportunities to scale successful campaigns while minimizing waste and optimizing ad spend efficiency.
  • Competitor & Market Analysis:
    • Conduct competitor research to understand industry trends and best practices.
    • Stay updated on new ad formats, platform updates, and algorithm changes to stay ahead of the competition.

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