Marketing and IT Strategist

2 weeks ago


Karachi, Sindh, Pakistan beBee Careers Full time
About the Role

A motivated and experienced Marketing and IT Strategist is required to drive business growth through effective market research and strategy development. As a key member of the team, you will analyze market trends, identify opportunities, and develop go-to-market strategies that deliver results.

The ideal candidate will have a strong understanding of B2B software products, SaaS models, and digital ecosystems. You will work closely with cross-functional teams to ensure alignment and successful implementation of strategies.

Key Responsibilities

  • Conduct market research and competitive analysis within the IT/software sector
  • Analyze target customer segments, market trends, and emerging opportunities
  • Develop go-to-market strategies for new software products and services
  • Create market entry and positioning strategies for domestic and international expansion
  • Evaluate and improve the performance of marketing campaigns using KPIs and ROI metrics
  • Support product development with insights into market demand, pricing, and customer feedback
  • Prepare strategic presentations and reports for executive leadership
  • Collaborate with cross-functional teams including Sales, Product, and Business Development


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