Marketing Optimization Professional

6 days ago

Rawalpindi Cantonment, Pakistan beBee Careers Full time

About the Role

This role is focused on driving customer acquisition growth through data analysis and campaign optimization. The ideal candidate will have a strong analytical background and excellent communication skills.

Responsibilities

  • Analyse and report on campaign performance across digital platforms to identify areas for improvement and growth opportunities.
  • Utilize data-driven insights to optimize customer acquisition strategies, ensuring enhanced customer conversion rates.
  • Collaborate with creative, content and technical teams to align marketing assets with overall acquisition objectives and strategies.
  • Conduct market and competitor research to uncover new customer acquisition opportunities and provide recommendations.
  • Monitor and track budget utilization, making recommendations for adjustments to maximize ROI and campaign efficiency.
  • Create and present regular performance reports to the Acquisition Lead, highlighting key trends and actionable insights for strategy refinement.
  • Stay updated on industry trends, tools and platforms, incorporating innovative practices into customer acquisition strategies.

Requirements

  • Educational Background: Bachelor's degree in Marketing, Business, Data Science or a related field.
  • Professional Experience: 3-4 years of experience in a data-driven marketing or acquisition-focused role, ideally within the fintech or digital sector.
  • Technical Proficiency: Expertise in tools like Google Analytics, Google Ads, Excel and other similar marketing platforms for performance tracking and reporting.
  • Analytical Skills: Strong ability to interpret complex data sets and derive actionable insights for optimizing acquisition strategies.
  • Communication Skills: Excellent verbal and written communication skills for presenting data and insights to diverse stakeholders.
  • Problem-Solving Skills: A proactive problem-solving mindset to identify inefficiencies and recommend improvements in campaigns.
  • Attention to Detail: High level of accuracy and attention to detail when preparing performance reports and analysing data.
  • Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities in a dynamic marketing landscape.

What You'll Gain

  • A competitive salary and benefits package.
  • The opportunity to contribute to a rapidly growing digital remittance brand with global reach.
  • A collaborative work environment where innovation and creativity are encouraged.
  • Professional development opportunities in a fast-evolving industry.

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