Digital Marketing Strategist

3 days ago


Lahore, Punjab, Pakistan TheHiringl Full time
Job Summary:

We are seeking a highly skilled Digital Marketing Strategist to develop and execute our social media strategy across various platforms. The ideal candidate will be responsible for creating engaging content, building relationships with the audience, and driving brand growth.

Key Responsibilities:
  • Strategy & Planning:
    • Develop and implement a comprehensive social media strategy to align with business goals.
    • Analyze industry trends and audience preferences to optimize content and engagement.
  • Content Creation & Management:
    • Create high-quality content (images, videos, reels, stories, etc.) that resonates with the audience.
    • Collaborate with designers, photographers, and copywriters to maintain brand consistency.
  • Community Engagement:
    • Foster meaningful relationships with followers by responding to comments/messages and engaging in relevant conversations.
    • Moderate online discussions and ensure a positive brand reputation.
  • Analytics & Reporting:
    • Monitor and analyze social media performance metrics (reach, engagement, conversions).
    • Prepare regular reports and provide actionable insights for improvement.
  • Advertising & Growth:
    • Manage social media advertising campaigns (Facebook Ads, Instagram Ads, etc.) to drive traffic and conversions.
    • Identify influencers and brand collaborations for growth opportunities.
  • Crisis Management:
    • Address social media crises professionally and protect the brand's reputation.
Requirements:
  • Experience: 2+ years in digital marketing or social media management.
  • Skills:
    • Expertise in social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
    • Proficiency in content creation tools (Canva, Photoshop, CapCut, etc.).
    • Experience with social media analytics tools (Meta Business Suite, Google Analytics, etc.).
    • Strong writing and communication skills.
    • Ability to work in a fast-paced environment.
  • Preferred:
    • Knowledge of SEO and social media trends.
    • Experience with influencer marketing.
Benefits:
  • Flexible work hours
  • Growth opportunities
  • Performance-based incentives


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