Digital Marketing Expert
4 days ago
We are seeking a skilled Digital Marketing Expert to join our team. As a key member of our digital marketing department, you will be responsible for the management and optimization of Google Ads accounts for clients.
About the Role:
• Conduct keyword research based on client products and services.
• Set up Google Ads accounts for clients using a mix of campaign types.
• Monitor and manage Google Ads accounts to consistently improve performance.
• Develop strategies based on performance data and client feedback.
• Write status reports with key tasks completed and important observations about performance.
• Set up Analytics and conversion tracking as needed.
Requirements:
• A minimum of two years of Google Ads management experience within an agency environment.
• Solo management of multiple accounts is essential.
• Proven ability to audit accounts and develop a strategy for growth and optimization with little assistance.
• Experience setting up and optimizing the full range of Google campaign types - Search, Display, Retargeting, Shopping/Merchant Center, Performance Max, and Youtube campaigns.
• An excellent understanding of core Google Ads concepts such as keyword match types, bid strategies, geo-targeting, observation audiences, demographic bid adjustments, etc.
• Proven ability to write status updates and reports with clarity and context, while using a positive tone appropriate to client communication.
• Willingness to work during the US East coast time zone.
What We Offer:
A competitive compensation package and a dynamic work environment.
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