Brand Strategist

7 days ago


Lahore, Punjab, Pakistan PakWheels Full time

PakWheels is a dynamic and innovative workplace culture that values collaboration and growth. As a Brand Strategist, you will take ownership of driving and executing the brand strategy across all business units. This role requires a highly analytical and strategic thinker who can develop data-driven solutions and drive brand performance.

The ideal candidate will oversee brand initiatives, manage campaigns, and ensure a consistent brand presence while providing leadership in analyzing and improving brand performance through rigorous data analysis and insights.

Key Responsibilities:

  • Develop and execute the brand strategy for PakWheels, aligning it with business goals and maintaining a strong presence across traditional and digital platforms.
  • Monitor key metrics (e.g., brand awareness, market share) and present insights to leadership. Conduct surveys, feedback sessions, and competitor analysis to refine strategies.
  • Work with marketing, sales, and product teams to ensure timely and aligned execution of brand initiatives. Manage brand calendars effectively.
  • Oversee the full cycle of brand campaigns, including planning, KPI setting, budgeting, and performance optimization.
  • Ensure adherence to brand guidelines across all channels to maintain messaging and visual consistency. Address deviations proactively.
  • Drive sustainable growth by evaluating and adjusting current strategies for improved impact.

Qualifications:

  • Bachelor's degree in Marketing, Business, or Communications, MBA highly preferred.
  • Minimum 4 years in brand management, marketing, or a similar role with a proven track record of brand growth.
  • Proficient in data analysis and reporting; experience with Google Analytics, social media analytics, and similar tools.
  • Ability to manage multiple projects with attention to detail, deadlines, and results.
  • Strong written and verbal communication skills for clear stakeholder presentations.
  • Expertise in digital marketing, social media strategies, and leading digital campaigns.
  • Strong organizational skills to handle multiple priorities in a fast-paced environment.


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