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Digital Marketing Strategist

2 weeks ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Job Title: Digital Marketing Strategist

We are seeking an experienced SEO professional to lead our digital presence optimization efforts and drive organic growth across online channels. The ideal candidate must possess in-depth knowledge of search engine algorithms, keyword research, on-page and off-page optimization, and technical SEO.

Key Responsibilities
  1. Develop and execute data-driven SEO strategies to boost organic traffic and engagement.
  2. Conduct thorough keyword research to identify and target relevant search terms.
  3. Implement technical SEO strategies to optimize site performance.
  4. Evaluate user behavior to identify trends and patterns.
  5. Implement off-page optimization strategies such as building high-quality backlinks and social media marketing to ensure brand authority and relevance.
  6. Conduct competitor analysis to identify ways of improving the company's position in the market.
  7. Utilize tools like Google Analytics, Ahrefs, Moz, Semrush for monitoring and analysis.
  8. Conduct comprehensive technical and on-page audits.
  9. Track key metrics and provide regular reports on the effectiveness of SEO initiatives.
  10. Stay up-to-date with current SEO trends and industry developments to modify and refine strategies accordingly.
Requirements
  1. Proven experience of 3-5 years as an SEO professional.
  2. Bachelor's degree in Marketing or a relevant field.
  3. Industry-recognized SEO certifications such as Google, HubSpot, Semrush etc.
  4. Proficiency in tools like Google Keyword Planner, Google Search Console, Google Analytics, Ahrefs, Moz, Semrush etc.
  5. Solid grasp of semantic HTML and JavaScript.
  6. Experience with e-commerce web content management systems like Shopify.
  7. Deep understanding of SEO best practices and digital marketing trends.
  8. Strong analytical and problem-solving skills.
  9. Excellent communication and presentation skills to collaborate with cross-functional teams.
  10. Ability to manage multiple projects simultaneously.