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Digital Content Strategist
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We are seeking a highly skilled Digital Content Strategist to drive our marketing efforts. The ideal candidate will be responsible for creating engaging content, managing campaigns, and analyzing performance metrics.
Key Responsibilities:- Draft and optimize email content to connect with our target audience.
- Set up and manage email automation campaigns using GetResponse.
- Monitor and analyze email performance metrics to ensure continuous improvement.
Content Creation:
- Develop high-quality blog posts and articles tailored to resonate with our audience.
- Create impactful LinkedIn content to enhance brand visibility and foster engagement.
- Design and manage monthly content calendars to ensure consistent and timely messaging.
Campaign Development:
- Generate innovative ideas for marketing campaigns and initiatives.
- Collaborate with team members to develop creative and effective content strategies.
Tracking and Reporting:
- Implement website tracking tools to monitor user behavior and measure campaign effectiveness.
- Track LinkedIn progress and engagement metrics to assess performance.
- Prepare detailed monthly reports, including actionable insights and recommendations for improvement.
- Proven experience in email marketing, content creation, and campaign management.
- Strong writing and editing skills with an eye for detail.
- Proficiency in using tools like GetResponse, website tracking tools, Google Analytics, and LinkedIn analytics.
- Ability to analyze data and generate actionable insights.
- Creative mindset with a passion for storytelling and brand development.
- Strong organizational and time-management skills.
- A dynamic and collaborative work environment.
- Opportunities for professional growth and skill development.