Marketing Campaign Strategist

3 days ago


Lahore, Punjab, Pakistan EMERGE PAKISTAN Full time

We are seeking a highly skilled Marketing Campaign Strategist to join our team at EMERGE PAKISTAN. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies to drive conversions, improve ROAS, and maximize overall marketing effectiveness.

About the Role:
  • Develop and execute data-driven digital marketing strategies to drive conversions and improve ROAS.
  • Manage and optimize paid advertising campaigns on Google Ads, Meta Ads, and other advertising platforms.
  • Monitor, analyze, and report key performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates.

Key Responsibilities:

  1. Strategize, execute, and optimize paid advertising campaigns to drive conversions and improve ROAS.
  2. Optimize campaigns using A/B testing, audience segmentation, and keyword strategies.
  3. Implement SEO best practices and optimize product listings to enhance organic reach.
  4. Oversee email marketing, social media strategy, and influencer collaborations to boost brand engagement.
  5. Work with designers and content creators to produce high-converting ad creatives.
  6. Manage budgets efficiently to maximize ROI across all performance marketing channels.


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