Marketing and Communications Specialist

6 days ago


Karachi, Sindh, Pakistan Besaeg Full time

Besa Group is a leading educational consultancy that empowers students to achieve their academic dreams abroad.

Our Mission

We believe that every student deserves access to high-quality international education, regardless of their background or location. That's why we've dedicated ourselves to providing exceptional support and guidance to students and families navigating the complex world of study abroad.

Job Overview

We're seeking a skilled and experienced marketing communications specialist to join our team in Pakistan. As an education marketing officer, you will be responsible for promoting Besa Group's services and partner universities to students and parents across the region.

The ideal candidate will have a strong understanding of the Pakistani education market, as well as experience with digital marketing tools and platforms. They will also possess excellent communication, negotiation and interpersonal skills, and be able to work effectively in a fast-paced environment.

Key Responsibilities
  • Develop and implement marketing strategies to promote Besa Group's services and partner universities in Pakistan.
  • Create and distribute engaging content across various platforms, including social media, email, and print.
  • Manage the production of marketing materials such as brochures, flyers, and newsletters.
  • Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed.
Requirements
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Minimum of 2-4 years of experience in marketing communications, or a related role.
  • Proven track record of successful event management and relationship building.
  • Excellent communication, negotiation and interpersonal skills.
  • Strong organizational and project management abilities.
  • Proficiency in English and Urdu is required.
  • Experience with digital marketing tools and platforms.
What We Offer

We provide a comprehensive benefits package, including a competitive salary, access to exclusive training programs, and opportunities for professional development and growth.



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