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Auditor and Analyst
2 weeks ago
iGate Technologies Pakistan is seeking a highly skilled Auditor and Analyst to join our digital marketing team.
The successful candidate will be responsible for reviewing, analyzing, and optimizing digital marketing campaigns and strategies to ensure effectiveness and compliance with best practices.
- Audit and Review Digital Marketing Campaigns:
- Conduct comprehensive audits of digital marketing campaigns across channels such as SEO, SEM, PPC, email marketing, social media, and content marketing.
- Evaluate campaign performance, budget allocation, targeting, and return on investment (ROI).
- Ensure digital campaigns align with industry best practices, regulations, and company objectives.
- SEO and SEM Strategy:
Develop and implement effective SEO and SEM strategies to improve website visibility and drive conversions. - Social Media and Content Marketing:
Manage social media marketing strategies and content quality to engage with customers and increase brand awareness. - Data Analysis and Reporting:
Use tools like Google Analytics, SEMrush, Moz, and other relevant platforms to analyze digital marketing data and provide actionable insights. - Compliance and Risk Management:
Ensure that all digital marketing activities comply with legal regulations, data protection standards, and advertising policies.
To succeed in this role, you will need:
- Bachelor's degree in Marketing, Business, or a related field.
- 3-5 years of experience in digital marketing, SEO, SEM, or digital marketing analytics.
- Strong knowledge of digital marketing tools and techniques.
- Excellent analytical and communication skills.