Paid Search Marketing Specialist

4 hours ago


Islamabad, Islamabad, Pakistan beBeeDigital Full time 4,000,000 - 8,000,000
Job Title: Digital Marketing Strategist

This role involves managing multiple paid search marketing tasks, including research, bid management, copywriting, landing page testing, and performance analysis.

Key Responsibilities:
  1. Create, monitor, maintain, and optimize high-volume campaigns across Google AdWords, Bing AdCenter, Facebook Ads Manager, LinkedIn, and other digital media platforms.
  2. Oversee campaign growth to meet client ROI goals, responding promptly to optimization suggestions from digital strategists.
  3. Analyze performance data and report on digital campaigns.
  4. Effectively manage budgets across all engines and campaigns.
  5. Plan and execute landing page testing.
  6. Develop compelling pay-per-click text ads and implement A/B testing.
Requirements:
  1. Experience with Google AdWords, Google Analytics, Facebook Ads Manager, and Facebook Business Manager.
  2. Bing AdCenter experience and familiarity with the Bing Ads Desktop Tool.
  3. Proficiency in keyword research, campaign buildout, ad creation, A/B copy testing, bid management, and lead generation.
  4. Landing page testing expertise.
  5. In-depth knowledge of the Google Content Network and Display Advertising.
  6. Familiarity with bid management tools such as Marin and Kenshoo, as well as Excel, Word, and PowerPoint.
  7. Expertise in managing Social Media campaigns on Facebook and LinkedIn.
  8. Knowledge of retargeting/remarketing strategies.


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