Marketing Leader

5 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

Job Overview

A highly respected position is available for a skilled marketing professional to drive initiatives promoting a prestigious brand across various channels.

Responsibilities include market analysis, campaign management, team development, brand extension, stakeholder communication, project supervision, and public relations. The ideal candidate will lead the marketing function, providing strategic leadership to enhance the brand's presence and market positioning.

Key Responsibilities:

  • Strategic Leadership: Lead the marketing function, collaborate with stakeholders to develop strategies promoting the brand
  • Market Analysis and Planning: Identify Unique Selling Propositions (USPs) and niche markets to develop comprehensive marketing plans
  • Market Research and Strategy Development: Gather information on new trends, competitors, and emerging business opportunities to devise effective marketing strategies
  • Campaign Management: Oversee all marketing campaigns across various channels including ATL, BTL, and social media platforms
  • Team Coaching and Development: Coach the marketing team on corporate branding aspects such as alumni engagement, corporate events, and website management
  • Brand Extension and Growth: Expand the brand's reach nationally and internationally, focus on need-specific promotions and launch international projects to enhance brand visibility
  • Stakeholder Communication: Manage communication with internal and external stakeholders while aligning with organizational values and objectives
  • Project Supervision and Resource Management: Supervise key projects including shoots, TVCs/DVCs production, and other departmental initiatives
  • Public Relations and Media Interaction: Supervise public relations activities and engage with the media to ensure adequate and positive media coverage to enhance the corporate image

Requirements:

  • Bachelors degree in Marketing, Business, or a related field. Masters degree is a plus
  • Strong leadership and team management skills
  • Excellent analytical and problem-solving abilities
  • In-depth knowledge of digital marketing trends and tools
  • Exceptional communication and interpersonal skills
  • Ability to thrive in a fast-paced, dynamic environment
  • Minimum 10 plus years of relevant experience
  • Proven experience in a senior marketing role, with a track record of success in developing and implementing marketing strategies

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