Digital Marketing Strategist

4 days ago

Rawalpindi Cantonment, Pakistan beBee Careers Full time

We are seeking an experienced Digital Marketing Manager to join our team. This is a challenging opportunity for individuals with a proven track record of delivering ROAS-based results in Ad Account management.

To be successful, you will need to have expertise in managing Ecommerce clients' Facebook and Google Ad accounts, as well as experience with local business Lead Generation through Facebook and Google Ads.

The ideal candidate will have a strong portfolio that showcases their ability to handle international clients, with a focus on delivering results in the form of leads, sales, and ROI.

  • Full reign over Ecommerce clients' Facebook and Google Ad accounts.
  • Full reign over local business Lead Generation through Facebook and Google Ads.
  • Brief account auditing to facilitate the client acquisition process.
  • In-depth research process using clients' past ads, data, audience insights, and competitors' ads.
  • Mapping out a customer-centric Facebook Ads funnel that retargets the full spectrum of warm and hot traffic.
  • Setting up all ads, including advanced copywriting and segmenting audiences appropriately.
  • Clear testing structure with minimum thresholds for all applicable KPIs.
  • Daily campaign optimization.
  • Scaling accounts sustainably and aggressively with a minimum 2x ROAS on cold/top of the funnel, and minimum 4x ROAS on MOF and BOF.
  • Copywriting.
  • Split-testing, daily optimization/management, and reporting.

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