Digital Marketing Lead

1 day ago

Karachi, Sindh, Pakistan beBee Careers Full time

We are seeking an innovative and strategic Digital Acceleration Lead to spearhead online full-funnel marketing strategies for paid media. This role requires a visionary leader to drive consumer engagement, influencer marketing, data-driven marketing, and platform innovations while aligning with Unilever's framework.

The ideal candidate will deliver ROI-focused digital plans, build partnerships, and lead capability-building initiatives to shape the future of digital media. This is an opportunity to lead transformative digital acceleration for one of the most dynamic and innovative brands globally.

Key Responsibilities:

  • Develop and execute paid media strategies to drive digital growth across the full consumer journey.
  • Ensure seamless integration of digital campaigns with broader marketing plans.
  • Design, negotiate, and track joint business plans with digital platforms to maximize mutual value and performance.
  • Implement Unilever's social-first framework, focusing on audience targeting, platform-native strategies, content tailored to platforms and audiences, and cultural alignment.
  • Lead end-to-end influencer marketing strategies, from selection to campaign execution.
  • Drive meaningful consumer engagement through partnerships with influencers.
  • Manage brand-wise ROI models for digital media plans.
  • Build and nurture partnerships with telcos, OTT players, and emerging media platforms to unlock new opportunities.

Requirements:

  • Bachelor's degree
  • Cutting-edge understanding of media and brand communication landscape.
  • Holistic brand communication management experience at a large brand or cross-brand leadership experience at an agency.
  • Advertising/Media budget management experience.
  • Experience in driving change and embedding innovation in the business.
  • Experience in handling complex stakeholders across matrixed organisations.
  • Experience in data-driven marketing and performance/ecommerce.

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