
Digital Marketing Specialist
4 days ago
Effective social media management involves strategic planning and execution. As a key member of our team, you will be responsible for developing and executing comprehensive social media strategies to engage with our target audience.
Key Responsibilities:- Social Media Strategy: Develop and execute a well-researched social media strategy by analyzing competitors, identifying platforms, setting benchmarks, defining messaging, and targeting specific audiences.
- Content Creation: Produce, edit, publish, and share high-quality content (text, images, videos) that fosters meaningful connections and encourages community engagement.
- Platform Optimization: Set up and optimize company pages on each platform to increase visibility of our social content.
- User-Generated Content Moderation: Monitor and moderate user-generated content according to the moderation policy for each community.
- Editorial Calendars: Create and maintain editorial calendars and syndication schedules.
- Data Analysis: Continuously improve by capturing and analyzing relevant social data/metrics, insights, and best practices, then acting on the information.
- Cross-Departmental Collaboration: Collaborate with other departments (customer relations, sales) to manage reputation, identify key players, and coordinate actions.
- Social Media Experience: Proven working experience in social media marketing or as a digital media specialist.
- Communication Skills: Excellent consulting, writing, editing, presentation, and communication skills.
- Social Analytics: Demonstrable social networking experience and knowledge of social analytics tools.
- Digital Knowledge: Adequate knowledge of web design, web development, CRO, and SEO.
- Online Marketing: Knowledge of online marketing and a good understanding of major marketing channels.
- Soft Skills: Positive attitude, detail-oriented, customer-focused, with good multitasking and organizational ability.
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