Paid Advertising Expert
2 days ago
Job Description:
We are seeking an experienced Paid Advertising Expert to join our team. As a key contributor, you will be responsible for managing and optimizing paid digital advertising campaigns across various platforms, with a primary focus on Google Ads.
Main Responsibilities:
- Develop Comprehensive Marketing Plans: Create data-driven marketing strategies that align with the company's overall business objectives.
- Launch and Manage Campaigns: Develop and execute digital marketing strategies and plans that drive business growth and client success.
- Measure and Analyze Performance: Measure and report on campaign performance, identify areas for improvement, and optimize campaigns for better results.
- Stay Up-to-Date with Industry Trends: Continuously seek new ways to improve the effectiveness of marketing campaigns and stay ahead of the curve in digital marketing.
Qualifications:
- Proven experience in managing and optimizing Google Ads campaigns.
- A strong understanding of SEM/PPC principles and auction dynamics.
- Excellent keyword research and competitive analysis skills.
- Experience with conversion tracking and attribution modeling.
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