Senior Digital Marketing Specialist
3 days ago
Job Summary:
We are seeking a digital marketing lead to oversee our online presence and develop an SEO strategy.
Job DescriptionThe Digital Marketing Lead is responsible for planning, developing, and implementing an SEO strategy to enhance organic search optimization and maximize ROI. Key responsibilities include conducting thorough keyword research, identifying key SEO KPIs, developing and optimizing search marketing campaigns, managing bids, and monitoring redirects and click rates.
- Develop and implement SEO strategies to drive traffic and conversions.
- Conduct regular keyword research to identify opportunities and stay ahead of competitors.
- Develop and optimize search marketing campaigns across multiple platforms.
- Manage bids for paid campaigns.
- Monitor redirects, click rates, bounce rates, and other KPIs to optimize campaigns.
- Collaborate with the development team to implement SEO best practices.
Required Skills:
Excellent communication skills for effective collaboration across all levels.
Attention to detail.
Strong verbal and written communication skills.
A positive attitude and ability to thrive in a collaborative environment.
Understanding of search engine algorithms and ranking methods.
Expertise with SEO tools such as Google Search Console.
Advanced Excel skills.
Experience working with CMS-driven websites, particularly WordPress.
Proven track record of delivering successful digital marketing campaigns.
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