
Marketing Strategy Lead
19 hours ago
We are looking for a talented PPC Campaign Specialist to join our marketing team. The successful candidate will be responsible for managing and optimizing paid campaigns across multiple channels, driving business growth and revenue through data-driven insights.
The ideal candidate will have a strong understanding of search engine marketing (SEM) principles and experience in managing paid campaigns using tools like Google Ads and Bing Ads. They will also possess excellent analytical and problem-solving skills, with the ability to interpret complex data sets and make informed decisions.
Main Responsibilities:
- Manage and optimize paid campaigns across multiple channels, including Google Ads and Bing Ads
- Analyze campaign performance and provide data-driven insights to inform future marketing decisions
- Develop and execute A/B testing strategies to improve campaign performance
- Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns
- Stay up-to-date with industry trends and best practices in digital marketing
Requirements:
- Bachelor's degree in Marketing or a related field
- Minimum 2 years of experience in digital marketing, preferably in a leadership role
- Strong understanding of search engine marketing (SEM) principles and strategies
- Excellent analytical and problem-solving skills
- Ability to work effectively in a team environment
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