Digital Campaign Specialist

18 hours ago


Lahore, Punjab, Pakistan Prime System Solutions Full time
Job Title: Email Marketing Specialist at Prime System Solutions

We are seeking a highly motivated and skilled Email Marketing Specialist to join our dynamic marketing team. This role plays a key part in educating and engaging our audience, helping to foster brand loyalty and drive communication.

The position will focus on managing our email marketing efforts, while also overseeing additional subscriber outreach initiatives such as direct mail, SMS, and our Refer-a-Friend program. Success in this role will be measured by email engagement, customer satisfaction (NPS), and churn reduction.

About the Job:

  1. Manage and execute our monthly email newsletter program.
  2. Create engaging content plans and compelling narratives for subscribers.
  3. Collaborate with the Content Team to develop stories that resonate with customers and enhance the subscription value.
  4. Develop creative briefs for our design and copy teams.
  5. Strategize when to repurpose existing content versus creating new, email-specific content.

Requirements:

  • Bachelors degree in Marketing, Business, Communications, or a related field (preferred).
  • 4+ years of experience in email marketing.
  • Familiarity with HTML, Dreamweaver, and Litmus is a plus.
  • Strong writing, communication, and presentation skills.
  • Exceptional attention to detail and organizational skills.


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