Marketing and Optimization Specialist

5 days ago


Lahore, Punjab, Pakistan Skill Knight Studios Full time

Join our dynamic team at Skill Knight Studios as a Marketing and Optimization Specialist and take charge of our app store optimization efforts.

About the Role

This is an exciting opportunity for a motivated and experienced marketing professional to drive business growth through innovative marketing strategies and data-driven decision making.

Key Responsibilities
  • Develop and execute comprehensive marketing plans to increase game visibility and user engagement.
  • Analyze market trends, identify opportunities, and optimize acquisition channels to drive user acquisition and retention.
  • Create and manage digital marketing campaigns across social media, app notifications, and online platforms.
  • Collaborate with the development team to develop new game ideas based on emerging marketing trends and consumer preferences.

To succeed in this role, you will require:

  • At least 1 year of experience in ASO with a proven track record of improving search rankings and user acquisition.
  • Excellent knowledge of digital marketing principles, including SEO, PPC, and social media advertising.
  • A keen eye for detail and ability to analyze complex data sets to inform marketing decisions.
  • Strong communication and project management skills to work effectively with cross-functional teams.


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