Marketing Strategist

15 hours ago

Karachi, Sindh, Pakistan beBeeBrandLeader Full time $800,000 - $1,000,000

We are seeking a seasoned professional to take on a challenging role that involves leading the development and execution of strategic plans for our brand. The ideal candidate will have a strong background in marketing, with a minimum of 3 years of experience in a similar position.

About the Role
  • Full P&L responsibility for Parodontax.
  • Deliver growth and share targets above portfolio as per Annual Plan.
Key Responsibilities
  • Develop and execute annual brand plans based on Global strategy. Collaborate strongly with Expert marketing and ComEx stakeholders in developing and executing brand plans.
  • Strategize, plan, and ensure timely execution of in-market new product launches working closely with BU Marketing Team, Sales Team, ComEx Team, Expert Team, Quality Supply chain.
  • Activate and consistently deploy winning claims working closely with BU Regulatory, Medical and Activation Teams.
  • Lead portfolio innovation strategy with BU OH team.
  • Responsible and accountable for building category defining brands/plans by achieving market share targets.
  • Identify appropriate investment mix between advertising and promotion efforts in collaboration with BU/Category Teams and LOC Cross-Functional Team (Sales, Trade Marketing and Expert Teams).
  • Plan, manage, and deploy Working Media to optimize return on investment on TV Airing, Radio Airing, Print, Digital Marketing and Public Relations.
  • Deliver Winning Digital campaigns by leading creative partners and leveraging local consumers insights.
  • Build strong agency partnerships to help deliver world-class brand activation plans across consumer, shopper, and expert front (BTL Agency, Media Agency, Creative, Research, PR & Digital).
  • Ensure the Brand Heart is brought to life and consistently utilized across all touchpoints to develop long-term brand equity.
  • Work with Insights team at Global/BU level to identify key consumer and shopper trends and incorporate them into local brand plans.
  • Work closely with Sales and Trade Marketing Team to define winning trade strategy for respective brands.
  • Develop External Focus by conducting regular market, consumer home, and HCP visits.
  • Partner with Supply Chain, Demand Forecasting, CMO, and Finance Teams to optimize gross margins and COGS (NRM).
  • Take complete ownership and deliver brand P&Ls targets for assigned brands with support from Finance Team.
Essential Qualifications and Skills
  • Bachelor's degree in marketing or related field.
  • Minimum 3 years of relevant work experience.
Preferred Qualifications and Skills
  • Master's degree in marketing or finance.
Other Skills/Qualifications
  • Collaborative, proactive, performance-oriented.
  • Consumer-obsessed, reasonable level of Strategic Influencing, driven by rationale.
  • Good analytical skills to measure business and brand performance.
  • Good understanding of dynamic and complex nature of category across Rx and Cx.
  • Comfortable working across boundaries with multiple cross-functional teams.
Diversity, Equity, and Inclusion
  • We believe in an inclusive environment that celebrates unique perspectives, generates curiosity, and promotes fair and equitable outcomes for everyone.
  • We value agility and flexibility in our roles. If you prioritize these values, we encourage you to explore opportunities with our hiring team.

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