Marketing Automation Expert

5 days ago


Gujranwala, Punjab, Pakistan NextGen Solutions Full time
Job Title: Marketing Automation Expert

We are seeking an experienced marketing automation expert to join our team and assist in the planning, execution, and optimization of our online marketing efforts.

Key Responsibilities:
  • Develop and implement marketing automation strategies to improve customer engagement and conversions.
  • Conduct market research and analyze data to identify opportunities for improvement.
  • Manage and optimize email marketing campaigns to engage with customers and promote our services.
  • Develop and execute social media marketing campaigns to build brand awareness and drive website traffic.
  • Stay up-to-date with the latest marketing automation trends and best practices.
  • Collaborate with the 'Solutions Team' to develop and implement content marketing strategies.
  • Track and analyze the effectiveness of our digital marketing campaigns.
  • Provide recommendations for improving website user experience and conversion rates.
  • Develop and maintain relationships with key stakeholders, including customers and partners.
  • Participate in team meetings and contribute to brainstorming sessions.
Qualifications:
  • Graduation degree in business/marketing/CS/SE or equivalent.
  • 1-2 years of B2B and B2C digital marketing experience, specifically SEO/SEM, PPC, and social media marketing/advertising.
  • Must know – Google Analytics, Search Console, and other tools like SEMrush, Moz, Ahrefs, etc.
  • Must have strong exposure to digital marketing techniques and channels.
  • Strong analytical & application skills to improve search engine rankings and optimize search & display AdWords campaigns for better ROI.
  • Experience in social media management and advertising (Facebook, Twitter, LinkedIn) preferred.
  • Must have excellent English writing skills for an international audience.
  • Must have a confident and outspoken personality.
About Us:

NextGen Business Solutions is a dynamic company that values innovation and creativity. We are looking for someone who shares these values and is passionate about marketing automation.

If you are a motivated and results-driven individual who is looking for a new challenge, we want to hear from you.



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