Digital Marketing Specialist

24 hours ago

Rawalpindi Cantonment, Pakistan beBeeDigitalMarketing Full time $100,000 - $140,000

We are seeking a highly skilled specialist to join our digital solutions team. This individual will play a crucial role in delivering seamless digital experiences to clients through creative and technical expertise.

Key responsibilities include full-cycle digital project management, website development, search engine optimization (SEO), digital marketing, mobile app development, CRM automation, and workflow design.

  • Website Design & Development:
    • Build, update, and maintain WordPress and other CMS-based websites using Elementor or custom code.
    • Optimize user experience across desktop and mobile platforms.
    • Ensure site performance, security, and responsiveness.
  • Search Engine Optimization (SEO):
    • Perform keyword research, on-page optimization, and site audits.
    • Implement technical SEO strategies to improve rankings and visibility.
    • Track, report, and improve organic traffic metrics using tools like Google Analytics, Search Console, and SEMrush.
  • Digital Marketing:
    • Create and manage digital campaigns (email, social, PPC, etc.).
    • Write or assist with ad copy, landing pages, and funnel optimization.
    • Analyze and report on campaign performance, making data-driven improvements.
  • Mobile App Development:
    • Assist in planning and developing mobile applications (iOS & Android).
    • Collaborate with design and development teams to implement features and updates.
    • Test and troubleshoot mobile app issues.
  • CRM & Automation:
    • Set up and manage workflows, forms, pipelines, and automation within the Thrive CRM system.
    • Support clients with CRM onboarding, training, and technical issues.
    • Maintain clean data and ensure optimal system performance.
    Requirements
    • A minimum of 3 years' experience in web development, digital marketing, or a related field is required.
    • Proficiency in WordPress, Elementor, HTML/CSS, and basic JavaScript/PHP is necessary.
    • A strong grasp of SEO best practices and tools is essential.
    • Familiarity with Facebook Ads, Google Ads, and email marketing platforms is also required.
    • Experience with mobile app development (Flutter, React Native, or similar) is a plus.
    • Experience using and managing Thrive CRM or similar platforms (Go High Level, HubSpot, etc.) is desirable.
    • Strong communication, project management, and problem-solving skills are necessary.
    • The ability to work independently, manage time effectively, and meet deadlines is also required.
    Preferred Skills
    • Graphic design experience (Photoshop, Canva, Figma) is a plus.
    • Video editing or animation skills are also desirable.
    • Experience working with API integrations or automation tools like Zapier, Make, etc. is a bonus.

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