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1 day ago
We are seeking a highly skilled Digital Media Strategist to join our team.
Responsibilities- Develop digital media strategies: Create and implement digital media strategies aligned with the company's vision, utilizing the latest tools and technologies in marketing.
- Create digital content: Design and produce high-quality digital content, including websites, blogs, articles, animated explainer videos, and more.
- Establish online presence: Develop and maintain our online presence, creating brand awareness and ensuring a strong online reputation.
- Run social media audits: Conduct regular social media and search engine optimization (SEO) audits to ensure best practices are being followed.
- Maintain SEO: Regularly conduct keyword research and apply other SEO best practices to improve website rankings.
- Create brand identity: Establish a unique and consistent brand identity across all online platforms.
- Manage Google Ads: Create and monitor Google Ads marketing campaigns, collaborating with the graphics team to develop engaging display ads.
- Monitor ROI and KPIs: Track and analyze key performance indicators (KPIs) and return on investment (ROI) to optimize campaign performance.
- Identify trends and insights: Analyze data to identify trends and insights, making informed decisions to optimize spending and performance.
- Plan experiments and conversion tests: Design and execute experiments and conversion tests to measure the effectiveness of marketing campaigns.
- Collaborate with internal teams: Work closely with internal teams to create landing pages and optimize user experience.
- Bachelor's degree: Possess a Bachelor's degree in Marketing or a related field.
- Professional experience: Have proven work experience as a Digital Media Specialist, preferably with a portfolio showcasing projects undertaken.
- Certifications: Hold professional certifications such as Digital Marketing Fundamentals and Digital Brand Management, which will be an advantage.
- Leadership skills: Demonstrate effective leadership and time management skills, with the ability to multitask and prioritize tasks.
- Communication skills: Possess strong written and verbal communication skills, as well as outstanding analytical skills.
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