Digital Marketing Specialist
24 hours ago
The role of a Digital Marketing Specialist is to develop and implement targeted advertising campaigns across various platforms, ensuring effective reach and engagement of customers.
This position plays a crucial part in driving digital marketing efforts, focusing on creating engaging ad copy and visuals that reflect the brand's identity. The ideal candidate will have strong analytical skills, proficiency in using advertising tools, and excellent communication skills.
Key Responsibilities:- Develop, implement, and manage paid advertising campaigns across multiple platforms.
- Monitor campaign performance, analyzing data to optimize results.
- Conduct keyword research and competitor analysis for enhanced ad targeting and strategy.
- Collaborate with the marketing team to align campaigns with business goals and promotions.
- Stay updated on the latest trends and updates in digital advertising to maintain a competitive edge.
- Minimum 3 years of experience in digital marketing, preferably in retail industry.
- Strong analytical skills with ability to interpret data and drive ROI.
- Proficiency in using advertising tools and platforms.
- Excellent communication skills in English.
- Creative mindset with attention to detail in ad copy and design.
- Proven track record of success in digital marketing.
- Ability to think creatively and outside the box.
- Strong problem-solving skills and attention to detail.
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