Marketing Research Strategist

5 days ago


Karachi, Sindh, Pakistan Esquare Services (Pvt) Ltd Full time
Job Description:
As a Marketing Research Manager at Esquare Services (Pvt) Ltd, you will serve as the primary point of contact for all organizational research needs. This role is responsible for analytical activities conducted on the IMS platform and involves regularly monitoring market trends to gauge opportunities and threats to company products.

Main Responsibilities
  1. Develop detailed analyses on quarterly IMS reports to identify areas of opportunity in the market for growth.
  2. Support brand teams with research requirements and coordinate research projects with third-party agencies once initiated.
  3. Effectively manage research projects and ensure alignment of research objectives with brand objectives.
  4. Coordinate ad-hoc research undertaken on any brand within the organization.
  5. Manage Market Intelligence Group's activities aimed at gathering competitive information from the market.
  6. Organize trainings on the IMS platform for relevant colleagues.
  7. Liaise with New Product Planning function on marketing research related to products in the pipeline.
  8. Liaise with Business Development function for marketing research related to new projects.
  9. Conduct marketing research for Retail Trade initiatives development.


Requirements

Skills & Competencies:

Technical Skills:
  1. Understand overall business objectives and pharmaceutical sector intricacies.
  2. Demonstrate strategic skills, including creativity and effectiveness in addressing major challenges.
  3. Facilitate open discussion and debate, building relationships through partnering and anticipating needs.
  4. Demonstrate strong analytical, problem-solving, and quantitative skills.
  5. Show expertise in using secondary data to inform planning, tracking, and business decisions.
  6. Be well organized, flexible, and able to prioritize multiple demands.
Personal Qualities:
  1. Effective communication and follow-up skills.
  2. Strong analytical skills, problem-solving, and decision-making abilities.
  3. Built impressive interpersonal relationships and communication capabilities.
  4. Be well organized and flexible, prioritizing multiple demands.


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