
Digital Marketing Strategist
1 day ago
We are seeking an experienced Digital Account Manager to join our team at Local Marketing Inc., where you will play a key role in driving business growth through digital marketing strategies.
The ideal candidate will possess a strong understanding of paid media, with a focus on Google Ads, Google Analytics, and Facebook Ads. You will be responsible for developing and executing comprehensive digital marketing campaigns across SEO/SEM, display advertising campaigns, social media ads, geofencing, and content research and delegation.
Key Responsibilities:
- Develop and execute digital marketing strategies that drive business results.
- Maintain open communication with clients, providing weekly analytics reporting, reviewing campaign progress, and ensuring client satisfaction.
- Collaborate with internal teams to create cohesive campaigns across digital and social media platforms.
- Monitor and report performance of all digital marketing campaigns against established goals (ROI and KPIs).
- Identify trends and insights, optimizing spend and performance based on data-driven analysis.
- Conceive innovative growth strategies to drive business results.
Requirements:
- A minimum of 4 years of experience in related fields, with a preference for automotive industry expertise.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven proficiency with Google AdWords, totaling 5-6 years of experience.
- 3-4 years of experience managing Facebook Ads campaigns.
Desirable Candidate Characteristics:
- Organization: Ability to efficiently manage multiple tasks while maintaining organized work habits.
- Consistency and Reliability: Strong understanding of the importance of following directions and proofing work.
- Attention to Detail: Ensures accurate and timely completion of tasks.
- Quick Learner: Effectively implements personalized training.
- Account Management: Proven experience in client relations.
- Paid Search & Social: Comprehensive understanding of both Google and Facebook Ads.
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