Digital Content Manager

16 hours ago


Karachi, Sindh, Pakistan beBee Careers Full time
Content Strategist

As a Content Strategist, you will be responsible for developing and refining content strategies aligned with client objectives and company-wide goals. This role requires strong knowledge of SEO principles, analytics, and web content management systems.

Key Responsibilities:
  • Conduct competitive analyses, audience research, and SEO assessments to guide strategy.
  • Prioritize content initiatives based on research and strategic direction.
  • Create and maintain content calendars for blogs, social media, email campaigns, and digital channels.
  • Outline publication schedules to ensure timely content delivery.
  • Research industry trends, audience interests, and competitor activities for relevant content.
  • Produce timely and impactful content based on in-depth research.
  • Apply SEO best practices (keyword research, meta tags, link-building) to boost visibility.
  • Drive organic traffic from U.S. markets through optimized content.
  • Update existing content using performance metrics and industry standards.
  • Enhance engagement and conversions through continuous optimization.
  • Write, edit, and proofread high-quality copy for various platforms (blogs, newsletters, press releases, landing pages, social media, email).


Required Skills and Qualifications:

Education:
  • Bachelor's degree in Communications, Marketing, Journalism, English, or a related field.

Experience:
  • 2 to 3 years of professional writing experience, with a track record in content strategy and digital marketing aimed at U.S. audiences.

Skillset:
  • Strong knowledge of SEO principles, analytics, and web content management systems (e.g., WordPress, HubSpot).
  • Excellent communication skills (written and verbal), with demonstrable success in producing compelling, results-driven content.


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