
Search Engine Optimization Specialist
2 days ago
The role of a search engine optimization specialist involves enhancing the visibility and ranking of a website on search engines. This is achieved through various techniques including keyword research, on-page optimization, link building, and technical SEO.
Key responsibilities of this position include:
- Conducting keyword research to identify relevant terms and phrases that drive traffic to the website
- Optimizing on-page elements such as metadata, headers, internal links, and content to improve search engine rankings
- Building high-quality backlinks from authoritative sources to increase the website's authority and credibility
- Monitoring site health and addressing technical SEO issues that can impact search engine rankings
- Collaborating with the content team to develop a comprehensive content strategy that aligns with business goals and targets
Requirements for this position include:
- 1-3 years of experience in search engine optimization, preferably with US clients or local SEO campaigns
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs
- Strong understanding of on-page, technical, and local SEO best practices
- Excellent communication and reporting skills
- Self-driven, detail-oriented, and able to manage tasks independently
Nice-to-have skills for this position include:
- Experience working with healthcare clients or service-based businesses
- Familiarity with WordPress or CMS platforms
- Awareness of healthcare-related compliance such as HIPAA
- Basic understanding of HTML or web structure
- Experience with citation management tools such as BrightLocal or Whitespark
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