Senior Digital Marketing Specialist

1 day ago

Multan, Punjab, Pakistan beBee Careers Full time

An opportunity exists to work as a Senior SEO Specialist and develop comprehensive SEO strategies to drive organic traffic and improve search engine rankings.

About the Role:

This position involves developing and executing SEO plans to enhance website visibility and performance. The ideal candidate will possess expertise in various areas of SEO, including On-Page, Off-Page, Technical, Local, E-commerce, Voice Search, Mobile, Video, International, and Algorithm-Specific SEO.

Main Responsibilities:
  1. Develop and implement SEO strategies to improve website ranking and visibility across search engines.
  2. Conduct keyword research and analysis to identify high-value keywords and opportunities for optimization.
  3. Optimize On-Page elements such as meta tags, headers, and content to enhance search engine relevance.
  4. Implement Technical SEO best practices to improve website crawlability, indexability, and site speed.
  5. Drive Local SEO initiatives to increase presence in targeted geographic locations.
  6. Optimize product listings and category pages for E-commerce SEO, focusing on keyword strategy and product listing optimization.
  7. Enhance image optimization and implement backend keywords and attributes to improve search visibility.
  8. Conduct competitor analysis to identify strengths, weaknesses, and opportunities for improvement.
  9. Track and analyze key SEO metrics, performance indicators, and trends to optimize campaigns and drive continuous improvement.
  10. Stay up-to-date with algorithm updates and industry trends to adapt strategies accordingly.
  11. Evaluate and recommend listing optimization tools and services to streamline SEO efforts and maximize results.
Requirements and Qualifications:
  • Master's degree in Marketing, Business, or related field.
  • Minimum of 3 years of experience in SEO roles, preferably in e-commerce or digital marketing.
  • Proven track record of success in developing and implementing effective SEO strategies.
  • In-depth knowledge of various SEO disciplines.
  • Strong analytical skills and proficiency in SEO tools such as Google Analytics, SEMrush, Moz, etc.
  • Excellent communication skills and ability to collaborate cross-functionally.
  • Detail-oriented with a focus on delivering high-quality results in a fast-paced environment.
  • Passion for staying updated with the latest industry trends, algorithm updates, and best practices.

The successful candidate will have a strong understanding of SEO principles and be able to apply them effectively to drive business growth.

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