
Digital Performance Marketing Expert
6 days ago
Google Ads Specialist
">We are seeking a results-driven Google Ads Specialist to oversee the daily execution and optimization of our Google Ads campaigns across multiple platforms. If you have a passion for performance marketing, stay up-to-date with the latest Google Ads best practices, and excel in data analysis – we'd love to hear from you.
">- Establish, manage, and refine Google Ads campaigns (Search, Display, Shopping, Video) for optimal performance.
- Monitor key performance metrics such as CTR, CPC, conversions, and ROAS to inform campaign adjustments.
- Adjust targeting, bidding strategies, ad placements, and budgets to drive maximum ROI.
- Conduct keyword research and competitor analysis to identify opportunities for growth.
- Identify and resolve issues like ad disapprovals, policy violations, or low performance.
- Collaborate with the creative/content team to request or suggest better ad assets.
- Provide regular performance reports.
- Stay current on Google Ads trends and best practices.
Requirements:
">- Bachelor's degree in Marketing, Business, or a related field.
- At least 1 year of experience managing Google Ads campaigns (agency or in-house).
- Google Ads Certification is an asset.
- Strong understanding of PPC strategies, bidding models, and audience targeting.
- Proficient in Google Ads, Google Analytics, and basic Excel/Google Sheets.
Preferred Qualities:
">- Analytical mindset with strong attention to detail.
- Able to meet deadlines and handle multiple campaigns simultaneously.
- Comfortable with testing, learning, and iterating.
- Passionate about digital marketing and performance growth.
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