Communication and Engagement Expert

5 days ago


Lahore, Punjab, Pakistan PRG Pakistan Full time
About This Opportunity:

We are seeking a highly skilled Communication and Engagement Expert to join our team at PRG Pakistan. As an Email Campaign Manager, you will be responsible for developing and executing effective email marketing campaigns that drive engagement and lead generation.

Key Responsibilities:
  1. Email Campaign Development: Develop and execute effective email marketing campaigns to drive measurable results.
  2. Content Creation: Create compelling email content, including copy and visuals, that aligns with our brand voice and marketing goals.
  3. Email List Management: Manage email lists, segmentation, and personalization strategies to target specific audience groups.
  4. A/B Testing: Conduct A/B testing to optimize subject lines, content, and calls-to-action.
  5. Email Performance Metrics: Monitor email performance metrics (e.g., open rates, click-through rates, conversions) and provide actionable insights for improvement.
  6. Compliance: Ensure email campaigns comply with industry standards, including CAN-SPAM, GDPR, and other relevant regulations.
  7. Cross-Functional Collaboration: Collaborate with cross-functional teams, including content creators and designers, to ensure cohesive messaging across all channels.
Requirements:
  1. Education: Bachelor's degree in Marketing, Communications, or a related field.
  2. Experience: 3-4 years of proven experience in email marketing, including campaign management and analytics.
  3. Email Marketing Platforms: Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
  4. Analytical Skills: Strong analytical skills and the ability to interpret data to improve performance.
  5. Communication Skills: Excellent written and verbal communication skills in English.
  6. HTML and CSS Knowledge: Knowledge of HTML, CSS, and email designing best practices.
  7. Attention to Detail: Detail-oriented with excellent time management skills.


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