Marketing Communications Specialist

14 hours ago


Lahore, Punjab, Pakistan AimFit Full time
Job Overview

The Content Associate will play a key role in building brand awareness, driving lead generation, and fostering community engagement through high-quality, targeted content. The ideal candidate will have a strong understanding of SEO, social media analytics, and digital marketing tools, and will be able to create compelling and engaging content for various platforms.

Main Responsibilities:
  • Develop Content Calendar
    - Plan and manage a content calendar that includes blogs, social media posts, newsletters, videos, and more.
  • Create Original Content
    - Oversee the creation of engaging, original content, including social media posts, fitness blogs, video scripts, and website copy.
  • Manage Social Media Presence
    - Manage and grow AimFit's social media presence across platforms such as Instagram, Facebook, YouTube, and TikTok.
  • Analyze Performance Metrics
    - Implement SEO best practices to ensure website content ranks for relevant search terms.
    - Analyze campaign performance and generate reports on KPIs, including engagement, traffic, and conversion rates.
  • Buid Relationships
    - Work closely with the fitness instructors to highlight studio activities and success stories.
    - Coordinate with the marketing team for cross-channel campaigns and brand initiatives.


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