Marketing Campaign Optimization Analyst

1 day ago

Islamabad, Islamabad, Pakistan beBeeData Full time 900,000 - 1,200,000

Optimize marketing strategies by analyzing campaign data and providing actionable insights to drive business growth.

Key Responsibilities:
  1. Collect, analyze, and interpret large datasets to evaluate campaign performance and effectiveness.
  2. Create detailed reports and dashboards that track key performance indicators (KPIs) and campaign metrics.
  3. Collaborate with cross-functional teams to identify optimization opportunities.
  4. Apply statistical analysis and modeling techniques to forecast results and suggest strategic recommendations.
  5. Stay up-to-date with industry trends to improve data analysis processes and stay ahead of the competition.
  6. Develop and communicate compelling data-driven insights to stakeholders.
  7. Assist in developing and implementing A/B testing strategies.
Requirements:
  1. Bachelor's degree in Data Science, Marketing Analytics, Statistics, or related field.
  2. 2-4 years of experience in data or marketing analytics, preferably in campaigns.
  3. Proficiency in Excel, SQL, and analytics platforms like Google Analytics or Tableau.
  4. Strong understanding of marketing metrics and KPIs.
  5. Excellent analytical and problem-solving skills.
  6. Ability to communicate complex data insights clearly and effectively.
Additional Details:
  • Seniority level: Entry level
  • Employment type: Full-time
  • Job function: Information Technology
  • Industries: IT Services and IT Consulting

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