
Digital Marketing Specialist
1 day ago
We are seeking a highly skilled Digital Marketing Specialist to join our team.
This role is responsible for planning and executing paid media campaigns across multiple channels, including Google Ads and Meta Ads.
The ideal candidate will have a strong understanding of performance marketing metrics and be proficient in using tools such as Google Ads Manager, Meta Business Suite, and Google Analytics.
Key Responsibilities:- Campaign Planning & Execution:
- Monitor pacing against budget and conversion goals
- Regular QA to flag disapprovals, campaign setting or website changes, adherence to best practices, performance anomalies, etc.
- Work with Senior Digital Manager to build short- and long-term testing plan, tracking results and refining strategy
- Implement keywords, ad copy, targeting, assets, and other recommendations at the direction of the Senior Digital Manager
- Research for new business and client projects
- Reporting and Optimizations:
- Create/update automated internal and client-facing dashboards within agency reporting software
- Analyze performance and track trends, flagging issues identified, areas of opportunity, and other recommendations
- Regularly review assets, search query reports, and targeting for ways to expand or refine campaigns
- Project Management:
- Identify areas of opportunity to automate processes
- Work with Senior Digital Manager to effectively communicate project status and task handoff, changes to project scope, issues that arise, and areas to improve
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