SEO Specialist

1 day ago


Lahore, Punjab, Pakistan Bright Pathway Full time

About Us:

Bright Pathway is a dynamic organization that requires an SEO Specialist to manage our online presence.

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Job Description:

  • Conduct thorough keyword research to identify valuable search terms and opportunities, thereby enhancing our online visibility.
  • Implement effective on-page SEO strategies, including optimizing content, meta tags, and headings to improve website rankings.
  • Perform regular technical SEO audits to identify and resolve website issues affecting search engine rankings, ensuring optimal performance.
  • Monitor and improve website performance, including site speed and mobile optimization, for an enhanced user experience.
  • Develop and execute off-page SEO strategies, including link building and outreach, to boost our online reputation.
  • Analyze website traffic and user behavior using tools like Google Analytics and Google Search Console, providing actionable insights for improvement.
  • Track and report on key performance indicators (KPIs) to measure the success of SEO efforts, driving data-driven decisions.
  • Stay updated with industry trends and search engine algorithm changes, ensuring our SEO strategies remain aligned with best practices.
  • Collaborate with content creators, web developers, and marketing teams to align SEO strategies with overall business goals, fostering a cohesive approach.
  • Identify and recommend opportunities for website content improvements and expansion, enriching our online presence.
  • Troubleshoot and resolve SEO-related issues as they arise, ensuring minimal disruption to our online operations.

Requirements:

To excel in this role, you should possess:

  • In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors, enabling you to develop effective SEO strategies.
  • A good understanding of all SEO pillars, including on- and off-page SEO, to ensure comprehensive coverage.
  • Familiarity with technical SEO fundamentals, such as sitemaps, robots.txt files, canonical tags, redirect management, hreflang, meta tags, etc., to optimize website performance.
  • Hands-on experience with a variety of SEO tools, including but not limited to Google Analytics, Adobe Analytics, Search Console, Semrush, Screaming Frog, etc., to streamline SEO tasks.
  • Familiarity with content management systems preferred, but not essential, to enable seamless integration with our online platforms.

Preferred Qualifications:

We welcome candidates with:

  • A Bachelor's degree in SEO, Marketing, Business, or a related field, providing a solid foundation in digital marketing principles.
  • Minimum 2 years of experience in SEO management or a similar role, demonstrating your ability to drive results.
  • A proven track record of improving organic search rankings and driving measurable results, showcasing your expertise in SEO strategy and execution.

Work Arrangements:

This role offers a hybrid work arrangement, combining remote work with in-office collaboration to foster a dynamic and supportive team environment.

Working Hours:

The working hours for this position are from 12:00 PM to 8:00 PM, allowing for flexibility while maintaining a consistent workflow.

Experience:

We seek a candidate with 2-3 years of experience in SEO, bringing a depth of knowledge and practical skills to this role.

Job Type:

This is a full-time position, offering a stable and rewarding career path for the right candidate.

Compensation:

The salary range for this role is Rs60,000.00 - Rs100,000.00 per month, reflecting our commitment to fair compensation for exceptional talent.


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