Marketing and Communications Professional

6 days ago


Islamabad, Islamabad, Pakistan Wellogics Full time
About the Role

We are seeking a skilled and experienced Marketing and Communications Professional to join our team at Wellogics. As a key member of our marketing department, you will play a crucial role in driving our digital presence and brand awareness in the healthcare IT industry.

Your primary responsibility will be to develop and execute comprehensive digital marketing strategies that drive customer acquisition, retention, and engagement across various digital channels, including website, email, social media, search, display, and mobile.

Main Objectives:
  • To develop and execute digital marketing campaigns that drive customer acquisition, retention, and engagement in the healthcare IT industry.
  • To analyze and report on digital marketing campaign performance, providing insights and recommendations for continuous improvement.
  • To stay up-to-date with the latest trends and best practices in healthcare IT digital marketing and make recommendations for new and innovative digital marketing strategies.

Qualifications:

  • 2+ years of experience in digital marketing or related field, with demonstrated success in developing and executing digital marketing campaigns that drive customer acquisition, retention, and engagement in the healthcare IT industry.
  • Experience in managing digital advertising campaigns across search, social media, display, and mobile channels in the healthcare IT industry.
  • Proven experience in email marketing, website management, and content marketing in the healthcare IT industry.
  • Experience with healthcare IT regulations and standards, and digital marketing analytics tools such as Google Analytics, Adobe Analytics, or equivalent.


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