
Digital Marketing Executive
5 days ago
About the Role:
We are seeking a highly skilled and experienced Digital Marketing Specialist to develop and execute comprehensive digital marketing strategies that enhance our clients' online presence and achieve their business objectives.
Key Responsibilities:
- Digital Marketing Strategy: Develop and implement effective digital marketing campaigns across various channels, including Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) Advertising, Content Marketing, and Analytics.
- SEO Expertise: Conduct keyword research, optimize website content, and build high-quality backlinks to improve organic search ranking.
- Social Media Management: Develop and implement engaging social media campaigns across various platforms (e.g., Facebook, LinkedIn, Twitter) to increase brand awareness, generate leads, and drive website traffic.
- Paid Advertising: Manage paid advertising campaigns on search engines (SEM) and social media platforms to target specific audiences and achieve desired results.
- Content Creation: Collaborate with the content creation team to develop informative and engaging content that resonates with our target audience.
- Analytics and Reporting: Track the performance of all digital marketing campaigns, analyze data, and generate insightful reports to measure success and identify areas for improvement.
Requirements:
- A minimum of 2-3 years of experience in a digital marketing agency or similar role.
- A proven track record of developing and executing successful digital marketing campaigns across various channels.
- A strong understanding of SEO best practices, including keyword research, on-page optimization, and link building.
- Expertise in managing social media platforms and creating engaging content.
- Experience with PPC advertising platforms like Google Ads and social media advertising.
- Excellent analytical and problem-solving skills with the ability to interpret and translate data into actionable insights.
- A bachelor's degree in Marketing, Communications, or a related field is required.
Preferred Qualifications:
- Experience working in an interactive agency setting.
- Experience with marketing automation tools (e.g., HubSpot, Marketo, MailChimp, etc).
What We Offer:
- The opportunity to work with a talented and passionate team in a dynamic and fast-paced environment.
- A competitive salary and benefits package.
- The chance to play a key role in shaping the success of our clients' online presence.
- Continuous learning and professional development opportunities.
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