
Digital Media Marketing Specialist
5 hours ago
Adwords and Social Media Marketing Professional
This role involves executing, managing, and optimizing high-volume pay-per-click campaigns across multiple digital media outlets.
- The ideal candidate will have extensive knowledge of paid search marketing tasks such as research, bid management, copywriting, landing page testing, budget management, and reporting.
Key responsibilities include strategizing, creating, monitoring, maintaining, and optimizing high volume of campaigns across multiple digital media outlets.
Requirements:- Experience in Google AdWords, Google Analytics, Facebook Ads Manager, and Facebook Business Manager.
- Bing AdCenter experience and Bing Ads Desktop Tool familiarity.
- Keyword research, campaign buildout, ad creation, A/B copy testing, and extensive bid management and lead generation experience.
- Landing page testing experience.
- Vast experience in the Google Content Network and overall Display Advertising.
- Experience with bid management tools and a deep understanding of Microsoft Office Suite.
- Experience in the management of Social Media campaigns in Facebook and LinkedIn.
- Knowledge and experience in retargeting/remarketing.
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