Senior Marketing Research Specialist

6 days ago

Karachi, Sindh, Pakistan beBeeMarketing Full time 900,000 - 1,200,000
Job Overview

Market research professionals with a graduate or master's degree in marketing and research are highly sought after in the industry.

Key Responsibilities
  • Developing comprehensive marketing and competitive background decks for pitches to clients.
  • Managing and maintaining competitive research data, assets, and decks for client presentations.
  • Conducting advanced quantitative and qualitative analyses of trends to enhance customer retention strategies and improve customer behavior through marketing drivers.
  • Analyzing customer needs, perceptions, and behavior through proprietary and syndicated customer research studies.
  • Creating strategic recommendations and projects that address client-specific research questions.
  • Participating in brainstorming sessions to identify new marketing opportunities for clients.
  • Maintaining and organizing research information.
  • Staying up-to-date on industry trends and technological advancements to maintain a competitive edge.
Qualifications and Skills
  • 5+ years of experience in statistical research, quantitative analysis, and marketing research for clients.
  • Direct response experience is an asset.
  • Proven ability to interpret data and express implications of analysis.
  • Excellent analytical thinking and attention to detail.
  • Familiarity with industry measurement tools such as SPSS, Mintel, and MRI.
  • Proficiency in Microsoft Office, particularly Word, Excel, and PowerPoint.
  • Expertise in sourcing and utilizing research tools.
  • Solid understanding of the advertising and media industries.
  • Strong presentation skills and an innovative approach to tasks.
  • Ability to work efficiently in a fast-paced environment.

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