Digital Asset Publishing Manager

Role Overview

This is a highly visible role that requires a detail-oriented and technically adept professional to drive operational excellence, efficient project management, and timely execution in support of digital properties. The ideal candidate will have a strong understanding of project management frameworks, Agile methodologies, and SDLC, as well as experience in marketing technology tools, analytics platforms, and marketing automation systems.

Key Responsibilities

• Be responsible for the technical delivery of website campaigns, including site redesigns, new feature implementations, landing pages, and content publishing updates.
• Project management of multiple initiatives for the Digital Marketing team, from project inception to completion, ensuring cross-functional involvement and accountability.
• Act as the point contact for publishing new web pages, ensuring adequate QA is conducted to a high standard and risks are mitigated while keeping deliverables on track.
• Translate complex web marketing requirements into well-defined technical requests for the Engineering team, ensuring seamless execution and alignment with business objectives.
• Serve as the primary liaison between Marketing and Engineering, ensuring strong cross-functional collaboration and technical alignment.
• Optimize marketing operations by managing project management tools such as Jira to track progress, measure team performance, and report execution status.
• Lead strategic planning initiatives to ensure marketing operations are data-driven, scalable, and adaptable to changing business needs.

Technical Capabilities

• Support the Director of Digital Marketing in driving website performance ensuring continuous improvements in publishing, infrastructure speed, and functionality.
• Provide technical oversight for marketing-related web projects, collaborating closely with Engineering and DevOps teams.
• Lead optimization efforts of the marketing technology stack, ensuring seamless integration of new tools, marketing automation, and analytics platforms.
• Work closely with cross-functional teams to enhance website performance and digital asset optimization for improved user experience and conversion rates.
• Monitor key website performance indicators and develop data-driven strategies to enhance engagement and efficiency.
• Stay updated on the latest web technologies, campaign management methodologies, and digital trends to ensure our website remains at the forefront of innovation.

Team Collaboration and Communication

• Partner with Marketing Leads to remove operational bottlenecks, enabling them to focus on strategic priorities.
• Maintain continuous communication with marketing leadership, providing insights into functional objectives, execution progress, and key performance indicators.
• Encourage a collaborative, transparent, and high-performance culture within Marketing and across cross-functional teams.
• Develop and maintain detailed SOPs for project execution, ensuring best practices are documented, scalable, and easily accessible.
• Implement and maintain structured documentation processes to ensure historical reference and seamless knowledge transfer across quarters.

Requirements and Qualifications

• Minimum of 5+ years of experience in digital marketing operations, website management, strategic program management, or similar related roles.
• Strong expertise in project management frameworks, Agile methodologies, and SDLC.
• Experience in marketing technology tools, analytics platforms, and marketing automation systems. Experience with WordPress publishing tools is essential.
• Strong analytical and problem-solving skills, with the ability to proactively remove blockers and optimize workflows.
• Excellent stakeholder management and communication skills, with the ability to influence senior leadership and technical teams.
• Demonstrated ability to translate business and marketing requirements into actionable technical solutions.
• Detail-oriented with a strategic mindset, capable of pulling key insights and reporting them to executive stakeholders.
• Comfortable working in a fast-paced, agile environment with competing deadlines and shifting priorities.
• Highly self-motivated, with a proactive approach to delivering quality results within required timelines.
• Exceptional interpersonal skills, with a strong ability to facilitate discussions, and drive alignment across departments.

Compensation and Benefits