Digital Marketing Specialist Position

1 day ago

Islamabad, Islamabad, Pakistan beBeeDigitalMarketing Full time
Senior Digital Marketing Specialist Job Description

We are seeking a skilled digital marketing specialist to develop and execute comprehensive online campaigns for our clients.

Responsibilities:
  • Design, plan, and implement targeted ad campaigns across multiple platforms.
  • Develop engaging content based on current trends and client business needs.
  • Establish strong communication with clients and manage their accounts effectively.
  • Set up, monitor, and optimize client campaigns to achieve desired outcomes.
  • Present campaign performance reports and provide consultation services via phone calls or video conferencing.
  • Analyze data to forecast potential delivery and ROI for existing clients.
  • Collect and generate actionable reports, highlighting key performance indicators and providing recommendations.
  • Integrate analytics tools with client websites to track goal progress.
  • Define and implement goal tracking mechanisms to measure campaign success.
  • Analyze marketing content effectiveness and make data-driven decisions.
  • Respond promptly to client briefs and emails.
  • Test and refine campaigns to meet KPIs and targets.
  • Stay up-to-date with industry trends and analyze results data to maximize return on investment.
  • Analyze campaign performance and provide insights for improving traffic and ROI.
  • Conduct research on clients, markets, and competitors to identify opportunities and challenges.
  • Manage budget pacing, audience analysis, and optimization strategies.
  • Perform search query analysis and expand ad groups to improve campaign efficiency.
  • Develop and optimize search and shopping campaigns to drive conversions.
  • Stay informed about industry advances and utilize relevant tools to enhance paid search channels.
  • Collaborate in developing new business opportunities and pitches.
Requirements:
  • Demonstrated experience as a digital marketing specialist or PPC expert.
  • In-depth knowledge of SEO and digital marketing principles.
  • Familiarity with multiple platforms (e.g., AdWords, Facebook, Yahoo).
  • Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends, etc.).

This is a full-time office-based position, requiring daily presence and collaboration with our team.

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