Product Department Head

18 hours ago


Lahore, Punjab, Pakistan Dari Mooch Full time

Job Title: Product Team Lead

Overview:

  • The Product Department Lead will oversee the development, innovation, and management of products in a men's cosmetics company.
  • This role involves leading product strategy, ensuring high-quality standards, and aligning product offerings with customer needs and market trends.

Main Responsibilities:

  1. Lead the end-to-end product development process from concept to launch.
  2. Develop and execute a product roadmap aligned with company goals and market trends.
  3. Conduct market research to identify customer needs and gaps in the men's cosmetics industry.
  4. Innovate and improve existing product lines to stay competitive in the market.
  5. Manage and mentor a team of product managers, designers, and developers.
  6. Foster a collaborative environment to encourage creative thinking and effective problem-solving.
  7. Ensure clear communication and alignment between the product team and other departments.

Market Analysis & Consumer Insights:

  1. Analyze customer feedback and market trends to inform product decisions.
  2. Monitor competitors and industry innovations to identify opportunities for growth and differentiation.
  3. Conduct focus groups and product testing to refine offerings and ensure consumer satisfaction.

Cross-functional Collaboration:

  1. Work closely with the marketing team to develop go-to-market strategies and promotional materials.
  2. Collaborate with R&D to ensure products are developed with high quality and performance standards.
  3. Coordinate with the supply chain and production teams to ensure timely and efficient product launches.

Product Lifecycle Management:

  1. Oversee the product lifecycle, ensuring products meet customer needs and company objectives.
  2. Monitor product performance and make necessary adjustments to pricing, packaging, and promotion strategies.
  3. Ensure the successful transition of products from development to production and distribution.

Brand Alignment & Positioning:

  1. Ensure all products align with the brand's mission, vision, and target customer base.
  2. Help define product positioning and unique selling propositions for each product line.


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