Online Advertising Manager

6 days ago


Lahore, Punjab, Pakistan Directory92 Full time

We are looking for an experienced Online Advertising Manager to lead our digital marketing efforts.

Job Responsibilities
  • The ideal candidate will have proven expertise in managing Google Ads and Facebook Ads, with a strong understanding of search engine optimization (SEO) principles and practices.
  • Familiarity with Google Analytics and its application in data analysis and decision-making is also required.
Key Responsibilities
  1. PPC Campaign Management: Plan, manage, and optimize successful pay-per-click (PPC) marketing campaigns across various social media platforms.
  2. Keyword Research: Conduct thorough keyword research to create comprehensive campaign listings that drive qualified traffic to client websites.
  3. Bid Strategy and Ad Content: Implement data-driven bidding strategies and efficient keyword management techniques to maximize ad performance. Continuously monitor and refine ad content to ensure optimal results.
  4. Data Analysis and Decision-Making: Utilize Google Analytics to inform data-driven decisions and enhance conversion rates.
  5. A/B Testing and Experimentation: Design and execute A/B split and multi-variate PPC tests to assess outcomes and optimize campaigns.
Requirements
  • Proven experience in managing Google Ads and Facebook Ads.
  • Familiarity with Google Analytics and its application in data analysis and decision-making.
  • Strong understanding of search engine optimization (SEO) principles and practices.
  • Excellent communication and project management skills.


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