
Product Marketing Strategist
2 days ago
As a key player in our product development process, you will craft and execute go-to-market strategies to drive successful launches and strong positioning.
Key Responsibilities- Develop end-to-end GTM strategies for new product launches and feature rollouts
- Design compelling product messaging, positioning, and value propositions tailored to our target audiences
- Collaborate closely with Product, Growth, and Sales teams to ensure alignment across product lifecycle stages
- Conduct market research, competitor analysis, and customer insights to inform strategy
- Create sales enablement content, launch plans, and campaign narratives that convert
- Monitor adoption metrics and continually optimize messaging and positioning
- 5+ years of experience in product marketing, preferably in SaaS or B2B tech
- Proven success in building and executing GTM strategies
- Strong understanding of the product lifecycle, customer journey, and value-based messaging
- Excellent communication skills, with the ability to simplify complex products
- Experience collaborating cross-functionally with Product, Sales, and Growth teams
This is a mid-senior level position offering real career growth opportunities.
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